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Peak Studios Internet Marketing

Internet marketing is one of the most important marketing tools any business can do.  Whether you are a small home-based business or large corporation Internet marketing has been able to make business’ grow, while producing the highest return on invest for your marketing dollars.

Peak Studios takes a unique approach to internet marketing, focusing on the clients needs and wants. Many of our clients have been in business for over twenty years and have just realized that to keep up with the competition they need to show up on Google (Google had over 65% of searches last year and over 90% of mobile searches).  Our goal is to get your business to the right marketing mixture to fit your budget so you can continue to succeed and grow your business.

Internet Marketing for Small Business

The old approach to marketing for a small business was to put a large ad in the phone book and send coupons or mailers to people’s homes in hopes that they would find you, but in todays world people go online, either on their computer or cell phone.

About 20 years ago when I needed to get my carpets cleaned, find a part for my car, find an accountant or doctor I would look in the phone book or yellow pages,; today I have one source it is the internet, more precisely Google. I can search Google for anything and be presents with hundreds, thousands even millions of options. Like all consumers I am living in the fast paced world of technology and I don’t have time to sit and look at a million pages to make a decision so instead I start at the top and start going down the page and usually I will find exactly what I am looking for on the first page of Google.

Internet Marketing for Large Business’ and Corporations

Large companies and corporations would use bigger media outlets like television, radio, newspapers and billboards for their marketing needs. Many of these forms of media are still very successful for them but mostly for the purpose of branding.

A good example is the Christmas shopper. The Consumer sees a Commercial for a 60-inch TV and think that would be a great gift for my kids (meaning I would like one of those in my home). The consumer doesn’t just run over and buy the TV though, instead they look online they type a search into Google 60-inch TV and instantly they are presented with about 16 million search results and they start looking at all of the results to find the best deal, the best TV, the brightest picture, etc… The company who happened to have the TV commercial doesn’t even show up on the first page and though they planted the seed the consumer now purchases a TV from someone else, since they have about 30 options on the first page of Google.
Internet Marketing Mix

There are three parts to marketing on Google: Sponsored links (Google Adwords), Local Organic search results and organic search results  (to see an example of these three parts look at the image on the bottom of this page).  Our Goal is to get you the right marketing mix so you will pick up the most new customers while still having a good Return on your investment.

Internet Marketing success is seen by those clients who create a proper internet marketing mix. For this very reason Peak Studios has created the Assert Yourself Package.

The Assert Yourself package includes:

• A managed Google Adwords account
• Localized Organic search engine optimization
• Organic search engine optimization
• Get you listed in multiple directories
• Report spam
• Tracking and statistics*
• Fraud protection management*