The primary goal of this was to bring in a new design that had higher conversion rate, more direct calls to action and a much more user friendly site. The website is built in WordPress MU a very user friendly CMS (content management system). N-Hance wanted all of their franchisees to have their own Microsite that could display their own custom gallery, testimonials, coupons, unique content and wanted it to have a high SEO ranking for relevant searches both locally and nationally.
Key Features:
- Strong call to action
- Increase the simplicity for the end user
- User friendly CMS (content management system)
- Great national and local SEO (search engine optimization)
- Easily add new franchise locations
- Geo target franchise areas
- A before and after photo gallery for each franchise microsite
- All within one URL for branding purposes
- Continual maintenance and franchise support
- Franchisee online and in person trainings